Jing'an district rings in 2026 with spectacular New Year shopping spree

Jing'an district launched a vibrant New Year promotion during the holiday, driving a nearly 30 percent year-on-year sales increase across 33 key commercial enterprises.

The night markets in Jing'an lure visitors with their colorful booths and enticing wares. [Photo/WeChat account: jaxwzx]

The district-wide night consumption campaign engaged over 1,200 merchants across three major business circles. It featured vouchers for dining, retail, and cosmetics, coupled with immersive pop-up stores and themed settings at landmarks like Zhang Yuan and West Nanjing Road.

Each consumption circle offered unique experiences: the West Nanjing Road area focused on luxury and trendsetting events, with HKRI Taikoo Hui presenting winter activities and Jing An Kerry Centre launching a theme-based market.

The countdown party at Joy City. [Photo/WeChat account: jaxwzx]

Suhe Bay blended art with lifestyle, with Joy City hosting a countdown party and Suhewan MixC World holding a "Poetry Wander" event. The Daning area catered to families with large-scale exhibitions like Pingu-themed experiences.

A nocturnal performance at Daning Music Plaza. [Photo/WeChat account: jaxwzx]

Innovative marketing included an upgraded "Jing'an GO Consumption Band" with exclusive merchant perks, and integrated cultural events like art exhibitions and VR film screenings. This "discounts + experience" strategy effectively enriched the holiday consumption scene, boosting economic vitality both during the day and after dark.

Crystal Plus attracts many visitors during the holidays. [Photo/WeChat account: jaxwzx]

Adults and children enjoy the fun of indoor ice skating at the Jiuguang Center. [Photo/WeChat account: jaxwzx]

Source: Official WeChat account of Shanghai Jing'an Media Center at "jaxwzx"