ASK: Pioneering audio and connectivity in the automotive industry

Established in 1965, ASK is a leading worldwide supplier of audio systems and connectivity for OEM customers in the automotive industry. It is engaged to guarantee an incomparable audio experience with innovative technology to entertain people throughout the world.

With the resources of top acoustic brands, R&D, and design capabilities of acoustic and telematics products, system solutions, and related algorithms, ASK has been providing comprehensive product solutions to customers worldwide for many years. It is specialized in engineering, producing, and distributing cutting-edge, high-quality audio systems, such as speakers, box subwoofers, and audio amplifiers, for on-board infotainment, as well as antenna systems, including antennas and cables, for connectivity.

Since the 1980s when ASK entered the automotive industry, it has served more than 100 global leading automobile manufacture and related companies and has won honors such as Porsche - Supplier Award, PSA - Best Plant, FCA - Super Award, and GEELY - Excellent R&D Supplier Award. These international awards testify to the trust and satisfaction of ASK's customers and partners. Quality, innovation, and customer care are ASK's business philosophy. ASK believes "Our success is our customer's success".

Italian touch - global vision

ASK's general headquarters is in Italy, with facilities in Europe (Germany, Poland), North Africa (Tunisia), Asia (China), North America (USA + Mexico), and South America (Brazil). This extensive network of R&D centers and production facilities enables ASK to work closely with automobile manufacturers worldwide.

ASK prioritizes maintaining stringent quality standards across all locations. As a testament to commitment to excellence, all ASK facilities are certified according to the prevailing industry standards. This dedication to quality ensures ASK’s products consistently meet the highest expectations of customers.

Strategic expansion in China

"The Chinese market has enormous potential and continuous innovation vitality. Deep cooperation with China will embrace a broader development prospect for ASK," said ASK CEO, Mr. Alberto Bianchi. Since entering China in 2006, ASK has established branches in Ningbo, Changchun, and Chongqing.

ASK Ningbo oversees responsibilities for the Asian market and acts as the primary production hub and R&D center. It has received numerous honors, including being recognized as a High-Tech Enterprise, a Provincial-Level High-Tech Enterprise R&D Center in Zhejiang province, and a recognized Enterprise Research Institute by Zhejiang Province Research Institute. Reflecting the strategic importance of the Chinese automotive market, ASK has acquired new buildings to expand its Asia-Pacific headquarters in Ningbo, ensuring ASK could meet the growing demands of the region.

ASK new Asian-Pacific general headquarters building layout

Founded in 2021, ASK Chongqing focuses on the production of cables and speakers, offering a wide array of solutions to meet customer demands and ensure a reliable supply chain. Known for its rapid and flexible service, ASK Chongqing has quickly earned a reputation for excellence in customer service, becoming a key business center for local clients.

ASK Changchun, on the other hand, is specialized in providing antennas and cables for connectivity. The branch upholds stringent quality control measures, and is guaranteed by a team dedicated to adhering to sector standards. This diversified approach allows ASK to offer a broad range of products tailored to specific market needs.

Comprehensive solutions with distinctive competence

Over the years, ASK has engineered and developed some of the most advanced solutions for automotive environments. The company's product range includes high-quality audio systems (speakers, subwoofers, and amplifiers) and sophisticated connectivity systems (antennas and cables), all designed to meet the evolving needs of leading automobile manufacturers worldwide.

Grown with customers, evolving ASK distinct characteristics with top level suppliers in the automotive industry: products and solutions strongly oriented towards technology; profound expertise in the radiofrequency field; sensitivity, creativity, and flexibility to satisfy customer's needs; collaboration with audio brands and renowned partners; global presence.

ASK Service Items

Firmly believe in innovation

Innovation is at the heart of ASK's philosophy. The company strives to create avant-garde products that exceed client expectations, offering exhilarating audio and connectivity experiences.

More than hardware, ASK's self-researched DSP sound algorithm provides technologies like CLEAR SOUND, VIP, AMBIENCE 4D, and others, allowing customers to experience pure, perfect music. Additionally, ASK incorporate features like 3D sound, individual listening zones, 4D sound with seat vibrations, external sound generators, emergency call speakers, and more.

ASK's self-innovate ACTIVE SOUND MANAGEMENT (ASM) solutions through self-developed algorithms and elaborate design reduces the target background noise and builds high-fidelity sound. It is lighter and more efficient, optimizing the sound environment of the cabin and enhancing the driving comfort.

Commitment to excellence

ASK remains dedicated to engineering and developing cutting-edge solutions for automotive environments, ensuring the ultimate driving experience. The company continually invests in research projects and innovation, working in synergy with universities, companies, research centers, and world-renowned partners. This commitment to excellence has led to the creation of advanced technologies that enhance vehicle audio and communication systems, setting new industry standards.

By leveraging its extensive experience, technical expertise, and access to top-tier resources, ASK continues to deliver industry-leading solutions that transform the driving experience and exceed customer expectations. The company takes immense pride in its contributions to advancing automotive acoustics and remains committed to driving innovation forward.

ASK's journey from its inception in 1965 to its status as a global leader in automotive audio and connectivity solutions is a testament to its unwavering commitment to quality, innovation, and customer satisfaction. With a robust presence in key markets around the world, ASK continues to push the boundaries of what is possible in automotive audio and connectivity, ensuring that every drive is a remarkable experience.

For more information, visit the ASK official website: askgroup.global