On Aug 31, Beijing Sport University (BSU) officially launched its overseas social media presence with verified accounts on Facebook and X, marking a new milestone in the university's international communication efforts.

BSU official account on  Facebook 

BSU official account on  X 

As a universal language that transcends borders and cultures, sport plays a unique role in promoting people-to-people exchanges and fostering mutual understanding. In partnership with China Daily, BSU's new social media platforms will serve as important channels for sharing China's sports stories, promoting the spirit of Chinese sport, and enhancing the university's global profile.

The university published its first posts on both platforms on the day of the launch.

Through these international social media channels, BSU will showcase campus life, academic achievements, sporting excellence, and the stories of its students and faculty, presenting a dynamic and authentic picture of one of China's leading sports universities to audiences around the world. Whether you are a prospective student, an international partner, or an alumnus, follow us and stay connected!

Alongside the launch of its overseas social media accounts, BSU has also upgraded its official English website.

The redesigned website features six main sections — About, News & Events, Admissions, Schools, Research, and Campus — with more than 20 subpages introducing the university's academic programs, research achievements, campus culture, media coverage, and other key information.

With the addition of Facebook and X, BSU has further expanded its integrated media network, which now spans newspapers, websites, WeChat, Weibo, Douyin, Kuaishou, Baijiahao, Facebook, and X. Through multilingual, multi-platform communication, the university will continue to strengthen its global engagement and support its vision of becoming a world-class sports university with Chinese characteristics.

Join us as we share inspiring stories, vibrant campus life, and the passion of sport with audiences around the world!