An independent exhibition pavilion for the Optics Valley of China is set up at the Shanghai World Expo Exhibition and Convention Center on May 10 – China Brand Day. [Photo/WeChat account of Optics Valley of China]

On May 10, a series of activities for China Brand Day launched at the Shanghai World Expo Exhibition and Convention Center.

The event was jointly organized by the National Development and Reform Commission, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation, the National Intellectual Property Administration, and other authorities.

The offline exhibition covered an area of approximately 70,000 square meters and featured sections such as an opening hall, enterprise exhibition areas, regional exhibition areas, and thematic exhibition areas, showcasing various aspects of China's brand development.

Central China's Hubei province selected 40 brand enterprises to participate. For the first time, an independent exhibition pavilion for the East Lake High-tech Development Zone, known as Optics Valley of China (OVC), was set up outside the Hubei pavilion.

Visitors are introduced to OVC's latest products and technologies. [Photo/WeChat account of Optics Valley of China]

The OVC exhibition area featured collaborations with 20 leading enterprises that are located in OVC, showcasing 102 products across the fields of optoelectronics, life and health, high-end equipment, and future industries. These exhibits aptly presented the development landscape of the valley.

Inside the OVC pavilion, visitors were attracted to view and ask questions about a series of globally and nationally pioneering technologies, including the country's first sky rail, the first domestically produced automotive-grade OLED display screen, and YOFC's prefabricated rods, which are capable of pulling over 10,000 kilometers of optical fiber.