Xiangzhou District, Zhuhai

The upcoming Airshow China, Zhuhai Chimelong International Circus Festival and other city brand events, and featured tours to theme parks, islands, and rural areas were promoted at the 4th Macao International Travel (Industry) Expo (MITE), which ran September 2-4 at the Cotai Expo of the Venetian Macao.

Zhuhai exhibition area in the limelight

The Zhuhai delegation comprised the city Culture, Sports & Tourism Bureau; Doumen District Tourism Bureau; Jinwan District Culture, Sports & Tourism Bureau; and Wanshan Marine Development Experimental Zone Tourism Bureau. Similar departments from Hengqin New Area, Xiangzhou District, and the Gaolan Port Economic Zone attended the expo for the first time. 

More than 20 enterprises including Chimelong International Ocean Tourist Resort, HKCTS Ocean Spring Resort, Huafa Group, Jiuzhou Group, Zhuhai Airshow Co Ltd, and Zhuhai Kimka Creative Valley promoted urban brand events and discounted tourist products during October’s National Day holiday and the rest of the year.

This year, MITE was supported by the China National Tourism Administration, organized by the Macao Government Tourism Office (MGTO) for the first time, and coordinated by the Macao Travel Agency Association.

An annual gathering dedicated to building an international means for those in tourism and related sectors to explore business opportunities and increase tourist activity, MITE has ranked as one of the top 10 brand expos in the region since its debut in 2013. It also pioneers Macao’s first O2O (online-to-offline) show operating system, which combines online sales and physical exhibition.

This year’s expo encompassed seminars, promotional events, a travel cinema hall, and self-help traveling routes outlet. Sino-Portugal tourism promotions and fairs, which are designed to bridge exchanges between tourism industry insiders in China and Portuguese-speaking countries, drew nearly 30 countries and regions along the Silk Road Economic Belt and the 21st Century Maritime Silk Road as well as from Portuguese-speaking regions of Latin America and other parts of the world.

Chimelong Int’l Ocean Tourist Resort exhibition booth

The joining of hands by Zhuhai and Macao in virtue of expos is bringing about the joint development of an international tourism market. It also is building tourist, economic, and trade service ties between China and Portuguese-speaking countries, and boosting tourism exchanges between Macao and Latin American countries, according to the Zhuhai Culture, Sports & Tourism Bureau.

Furthermore, construction of the Hong Kong-Zhuhai-Macao Bridge, development of Zhuhai island tourism, and Hengqin’s leading travel facilities such as Chimelong International Ocean Tourist Resort will lay a solid foundation for “Zhuhai-Macao One Trip-Multi-Stop Tourism” during the Delta Bridge era, the bureau claimed.