A file photo of people shopping in a shopping complex in Xiamen, Fujian province. [Photo/WeChat account: xiamen_swj]

Statistics showed that Xiamen in Fujian province generated 214.52 billion yuan ($33.6 billion) in retail sales of consumer goods in the first 10 months of this year, up 15.7 percent year-on-year and 5.1 percentage points higher than the province's average.

In October alone, Xiamen's retail sales of consumer goods reached 18.77 billion yuan, up 1.7 percent year-on-year.

Support provided by the municipal bureau of commerce to business entities to hold promotional events and the distribution of coupons to boost consumption has propelled the city's growth in consumption.

The municipal bureau of commerce has also offered subsidies to eligible businesses.

As a result, Xiamen's basic consumption was bolstered in the January-to-October period. The retail sales of textile and garment goods of enterprises above designated size jumped 46.2 percent year-on-year to 31.74 billion yuan, while that of oils and foodstuffs grew 4.8 percent to 10.61 billion yuan, and that of daily commodities increased 14.4 percent to 7.94 billion yuan.

The stability of basic consumption has helped boost the consumption of automobiles. From January to October this year, Xiamen generated 30.93 billion yuan in sales of automobile goods, up 12.5 percent year-on-year.

Since businesses in Xiamen were encouraged to go digital, the online retail sales of the city in the January-to-October period reached 45.21 billion yuan, up 23.2 percent compared to the same period in the previous year, accounting for 28.8 percent of the province's total.

In addition, the catering service of Xiamen also increased as the municipal bureau of commerce offered subsidies to the sector.

Statistics showed that from January to October, the city's service sector generated 21.93 billion yuan, up 22.3 percent year-on-year.