Business gets underway at the Trademark and Geographical Indication Brand Forum in Shanghai. [Photo/WeChat account: scofcom]

The Trademark and Geographical Indication Brand Forum – part of the International Forum on China Brand Development 2023 – was held in East China's Shanghai on May 12.

The forum was one of the special forums for the China Brand Day activities, aimed at strengthening the use of intellectual property rights and promoting the development of the brand economy.

Rui Wenbiao, director of the Shanghai Intellectual Property Administration, said in his speech that Shanghai was advancing the development of trademark and geographical indication brands and enriching their financial service products.

The city has launched a public welfare trademark brand evaluation model and has been expanding and improving the list of its key trademarks. It has also piloted the reform of approvals for using geographical indication special marks, according to Rui.

To date, Shanghai has established 13 trademark brand innovation and entrepreneurship bases and 82 trademark brand guidance stations.

Its brands "Chongming Rice" and "Nanhui Peach" have been selected on the national key geographical indications list.