From May 9 to the end of June, Chenshan Botanical Garden is organizing a large photography exhibition themed "praise nature" at Shanghai's Zhongsheng Mall.
On May 11, the first interactive science popularization lecture on succulent plants was hosted at the mall. In the following sessions, Chenshan Botanical Garden will invite famous gardeners and florists from Shanghai and Taiwan to interact with audiences.
In accordance with the "cooperate with your community" guidelines, the marketing department of Chenshan Botanical Garden is using various ways to inprove the garden's image; and the activities it has organized have been well received.
Cooperating with Zhongsheng Mall is a good example of understanding each other's needs and maximizing resources between the two sides. The Mall enjoys the advantages of people throughput and a convenient venue in Xinzhuang, while Chenshan Botanical Garden has abundant plant resources and is experienced in event organizing. The cooperation between the two sides contributed to the success of the "praise nature" photographic exhibition and plant science interactive popularization activities.
In the future, Chenshan Botanical Garden's marketing department will continue to put the needs of the public – especially young people – first and carry out more activities through cooperating with other sources to further enhance the brand image of Chenshan Botanical Garden.
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| Interactive science popularization lecture on succulent plants |
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| Photography exhibition themed "praise nature" |
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| Audiences plant succulent plants. |
