As a leading dairy brand in Shanxi, Shanxi Jiuniu Agricultural Development Ltd Co is committed to boost its brand image and offer qualified products for consumers by insisting on the sustainable concept of innovation, green development, openness and sharing.
Founded in 2009, the company is a national-level leading enterprise specializing in cow breeding, fodder cultivation, milk processing, cold chain delivery and direct selling. It currently has more than 1,000 employees.
The company has imported some 10,000 Holstein cows from New Zealand and adopted the advanced frozen semen technology to control the ratio of bulls and cows.
Holstein cows are fed with American alfalfa, the grass from Hulunbuir pasture land, unpolluted silage and clean water from the deep wells in Taiyuan, capital of Shanxi. Cows are bred with gentle music, comfortable bed and scientific immunity methods in the breeding zone.
Wu Xiaodong, chairman of the company, said that the feedstuff for the cows has gone through scientific testing and matching.
"The company has conducted DHA measurement for cows and introduced state-of-the-art facilities as well as management technologies from countries such as Germany, Italy, the United States and the Sweden," he added.
The company has insisted on the healthy, green and organic concept in production and management from its breeding base, milking workshop, disinfection facilities, canning workshop, cold chain distribution and the baking process. It uses the world-class pasteurization technology to offer high-quality fresh milk products for consumers.
Liu Junfeng, vice-president of the company, said that more than 90 percent of the consumers abroad drink pasteurized milk, which is taking pure milk as raw materials and processing it through pasteurization technology. Low-temperature sterilization is the key of the technology in which the pathogenic bacterium, hybrid bacterium could be killed and the nutritional ingredients such as lactoferrin, immunoglobulin and vitamin are retained.
The company not only provides pasteurized milk but also ultra-high temperature milk and baking products, including high-quality fresh milk, Greek yogurt, Taiyuan yogurt, Russian yogurt and children's yogurt. The baking food covers cakes, European whole-wheat bread and special egg tart. The company has a DIY experience hall for baking to help children have a healthy eating habit.
The company has taken food safety as the priority in production and deepened its role in social responsibility.
Since 2013, the company launched a project to supply high-quality fresh milk to communities and schools as the only dairy product designated by the city government.
It has a total of 100 chain stores and provided high-quality fresh milk to more than 60 government agencies and 180 kindergartens.
The company will develop the first-class breeding zone, processing base, dairy products and circular system and offer high-quality pure milk for consumers in Taiyuan and Shanxi province. It aims to be an international modern agriculture industrial park in areas such as cow breeding, fodder cultivation, dairy products processing, biogas power generation, organic fertilizer processing, organic vegetable planting and production of edible mushrooms.