Shanxi culture ignites new vitality in tourism market

(goshanxi.com.cn)

Updated: 2025-12-05

The "Shenlin Qijin: Shanxi Culture Tour Exhibition", a 40-day cultural feast highlighting Shanxi province's rich heritage, has sparked a cultural wave in Shenzhen, Guangdong province, drawing numerous visitors from the Pearl River Delta region eager to explore Shanxi's profound cultural legacy.

The event runs until Jan 3, 2026, and showcases the province's ancient architectural wonders that inspired the creation of Black Myth: Wukong. According to an event organizer, the main exhibition area features an open, radial layout, carefully crafted to offer an immersive cultural experience. 

山西文旅_副本.jpg

Visitors take photos with characters from Black Myth: Wukong. [Photo/Shanxi Economic Daily]

Centered on Shanxi's ancient architecture, the exhibition features themed areas showcasing murals, sculptures, and intangible cultural heritage. Interactive elements such as customized "Travel with Wukong in Shanxi" commemorative tickets and creative prize draws engage visitors and leave a lasting impression.

Renowned for its deep cultural roots, Shanxi boasts the richest collection of ancient architecture in China. It is home to 53,875 immovable cultural relics and 28,027 ancient buildings – over 80 percent of China's wooden structures from the Yuan dynasty (1271-1368) and earlier are found here.

Shanxi has used its unique cultural charm to explore its tourism potential, consistently innovating to create new cultural tourism products and offerings. These initiatives have revitalized the tourism consumption market.

The successful integration of "Culture + IP works" has further enhanced Shanxi's allure. The influence of popular works like Black Myth: Wukong has inspired many tourists to embark on architectural heritage tours, experiencing the perfect blend of history and modernity.