An opening ceremony for the 2023 World University Athletes Cultural Exchange Event and Museum Creative Fair was held at Sichuan University in Chengdu, capital of Southwest China's Sichuan province, on July 26. 

The event hosted by the Publicity Department of the CPC Central Committee, the Ministry of Education, and Sichuan Provincial Government aimed to better promote China's cultural heritage to the world. 

As the only invited cultural enterprise from Shanxi at the fair, Shanxi Shiyi Culture Co displayed dozens of cultural products that received high praise from visitors, showcasing the innovative achievements in the development of Shanxi's cultural creative industry and highlighting the province's culture. 

The company prepared dozens of cultural products under four main thematic series for this fair. The products include those designed and developed with elements from cultural relics in museums across various cities in Shanxi, a series of tea sets designed with elements from iconic tourist attractions like the Ancient City of Pingyao and Mount Wutai, as well as practical cultural products inspired by Shanxi's mythical stories and ancient architecture. 

Visitors expressed their excitement at seeing cultural products from Shanxi at the event, stating that Shanxi possesses many historical relics, cultural landmarks, great figures, and exquisite arts, providing an endless source of inspiration for Shanxi's cultural creativity.