Shanghai Municipal Government’s Views on Promoting Cross-border E-commerce in Shanghai
4). Establishing a demonstration park for cross border e-commerce
Local governments should optimize the industrial layout of cross border e-commerce and develop characteristic cross border e-commerce demonstration parks by taking advantage of the established free trade zone and customs special supervision zone, national high-tech zones and e-commerce industrial parks within the municipality.
The demonstration parks’ efforts to facilitate businesses and talents to settle in and get adequate finances should be supported as well as their efforts to construct regional offline service platforms.
Local governments should also support the demonstration parks in setting out comprehensive service systems traversing trade, storage, distribution and after-sales to attract cross border e-commerce businesses to move in to form exemplary industrial clusters.
5). Emboldening innovative business models of cross border e-commerce
Local governments should promote the transformation of business models among traditional trade and logistics companies and support the development of business models that combine cross border e-commerce and traditional retailing.
Where conditions permit, cross border e-commerce companies should be encouraged to open offline experience stores as complements to online shopping channels. Retailing businesses should be encouraged to use postal or express delivery services to complete purchases overseas.
Local governments should promote the advancement in informatization and the improvement in information sharing mechanism to tackle problems occurred during the process of customs clearance, payment, exchange settlement, storage and after-sales services.
Local governments should also encourage service providers to deliver professional services to overseas clients via the Internet-based platforms to explore cross border e-commerce’s application in service trade.
6). Optimizing related customs supervision measures
Local governments should perfect supervision measures for direct mail and bonded import and to develop a supervision system for direct purchase import.
Local governments should increase efficiency in the customs clearance process involving cross border e-commerce by completing the taxation of personal postal articles taxes online and carrying out a quick clearance measure based on a tax warranty system.
The customs authority should beef up the informatization level of the administration to forge an automatic verification system for goods registration, and to realize real-time processing of registrations for low-risk goods on an around the clock basis.
The category structure of goods for export will be simplified, and the registrations are allowed to be compiled together. The General Administration of Customs’ demands for services available all year round and completion of procedures within 24 hours should be fulfilled.
Local governments should also push for postal networks to be enlisted to serve for the cross border e-commerce sector and draft supervision measures for import and export conducted through postal networks.