The Shanghai Peach Blossom Festival 2024 will take place from March 29 to April 15. [Photo/WeChat account: pdnews]

The 2024 Shanghai Peach Blossom Festival launched its first-ever in-person roadshow, spotlighting Pudong's cultural richness and economic dynamism.

From March 15 to 17, the Oriental Pearl Tower City Plaza was the stage for a cultural and tourism showcase, blending Pudong's diverse culture, sports, tourism, and business offerings.

Running from March 29 to April 15 under the theme "Spring is all over Pudong·The peach blossoms from far away", the festival promises a fusion of tradition and modernity across various digital platforms.

The Pudong New Area Culture, Sports, and Tourism Bureau showcases the stunning beauty of the peach blossom season through meticulously designed booths, offering an enchanting in-person experience to the public and visitors.

This year's festival is also notable for a unique collaboration with a popular game, inviting visitors for hands-on farming experiences in Huinan and Datuan villages' sprawling peach orchards, marrying online engagement with the charm of rural life.

The festival also features scenic countryside walks, peach-themed keepsakes, and creative offerings from Xinchang Ancient Town. Shanghai Airlines Holidays has even curated a special Peach Blossom Festival tour linking Pudong's key cultural and ecological attractions.

The participation of the Pudong Art Museum, featuring an array of creative derivatives from world-class exhibitions, together with traditional paper-cutting workshops offered by the Punan Cultural Center, highlights efforts to preserve and honor Shanghai's rich heritage.

The Shanghai Peach Blossom Festival 2024 warmly welcomes everyone to dive into a celebration that seamlessly weaves the traditional with the modern, bolstering local communities and enriching the local culture.