The Disney Resort in Shanghai's Pudong New Area launches a range of events during the three-day New Year holiday to attract visitors and boost consumption. [Photo/WeChat account: pdnews]

Shanghai Disney Resort in Shanghai's Pudong New Area launched a variety of themed events to welcome the New Year and the upcoming Chinese New Year.

The unique New Year celebrations including fireworks displays, which have become a tradition at Shanghai Disney Resort, were held once again over the three-day vacation to herald in 2023.

During the occasion, the resort welcomed guests with presents and Disney characters like Mickey Mouse wearing festive attire to greet guests.

Since its opening in 2016, Shanghai Disney Resort has been one of the most popular theme parks in the city. It offers visitors seasonal activities with the change of seasons and festival celebrations every year, which have become highlights that are attractive to visitors from all walks of life. This year, Shanghai Disney Resort will continue to offer unique seasonal experiences and activities to visitors, giving them a chance to immerse themselves in the wonderful and unique experiences throughout the theme park.

As the Chinese New Year of the Rabbit approaches, Shanghai Disney Resort has arranged a variety of colorful activities to welcome the traditional festival.

Joe Schott, president and general manager of Shanghai Disney Resort, said that the resort is ready to welcome visitors from across the country and the world, and it looks forward to bringing visitors a rich array of activities and experiences this year to keep "the magic of Disney alive".

The special New Year events featuring firework shows return to Shanghai Disney Resort during the three-day New Year holiday to welcome the arrival of 2023. [Photo/WeChat account: pdnews]