To boost consumption ahead of Spring Festival and meet the diverse needs of residents, Yantai, along with 15 other cities in Shandong province, simultaneously launched the Spring Festival Consumption Season on Jan 18.

During the event, Shandong is set to allocate nearly 9 billion yuan (1.23 billion) to benefit the people.

Yantai is set to host 32 significant consumer events, including the "Remarkable Yantai" New Year Goods Fair and the Yantai Ice and Snow Carnival, in line with Spring Festival shopping trends. Moreover, over 230 promotional activities by a variety of businesses will cater to diverse consumer demands.

Meanwhile, a combination of live-streaming sales, online shopping, and in-person exhibitions will facilitate effective communication between businesses and residents.

A housing discount event was also launched on the same day, providing more choices and discounts for residents looking to purchase homes.

"In 2025, Yantai will prioritize boosting consumption and continue to adhere to consumer-friendly policies. We plan to host over 200 consumer promotion events," said a spokesperson from the Yantai Municipal Bureau of Commerce.

He added that Yantai will strive to cultivate influential consumer brands, create distinctive Yantai-themed consumer activities, and establish popular consumer hotspots to sustain and enhance consumer vitality.