As summer fades into autumn, the perfect season for Yantai apples reveals itself, and this year the Yantai municipal departments of agriculture and finance have adopted some new ways of promoting the so-called "king of fruits".

The 2016 branding and selling scheme for Yantai apples is aimed at boosting publicity and exploring new market opportunities.

This year, the apples will be advertised on China Central Television (CCTV), highlighting the most valuable brands, as well as being exhibited and promoted at international trade shows.

The government is seeking to build a bridge between local sellers and outside purchasers by bring buyers in and providing platforms for Yantai apple to go out.

Yantai is considered the hometown of apples in China, its annual apple export accounts for one fourth of the country's total. The city's apples and fresh produce have been exported to more than 30 countries worldwide, including Japan, South Korea, Russia and the US.