Smart technology elevates Qingdao beer festival

A line of humanoid robots prepares to perform alongside visitors. [Photo provided to chinadaily.com.cn]

The 36th Qingdao International Beer Festival at the West Coast venue is delighting visitors from around the world! By day and night, vibrant coastal festivities and cutting-edge technology transform the festival grounds into an immersive celebration of beer culture and modern innovation.

When night falls, a fleet of 1,500 drones lights up the sky, transforming it into a giant aerial screen featuring ocean scenes, brewing culture, and futuristic designs. On the ground, the newly built 1,500-square-meter "future beer factory" tent offers MR digital interactions, robot dog races, and live performances by piano-playing and boxing robots.

Promoting green and low-carbon practices, the venue features over 300 solar-powered AI smart umbrellas. Powered by self-generating photovoltaics and employing Alipay's AI touchpoint system, these smart stations allow tourists to fast-charge their phones for free and easily redeem shopping coupons with a simple touch. A screen on the umbrella body can also display information related to the festival and cultural tourism, allowing tourists to check in with a simple touch and answer questions to win cultural and creative products.

Combining eco-friendly convenience with high-tech entertainment, Qingdao West Coast New Area warmly welcomes friends from all over the world to enjoy this extraordinary summer spectacle.