The third Shangjieli Beer Festival, titled "Cheers to Qingdao, Stroll through the Old City", is being held from July 20 to Aug 11, enticing visitors to Qingdao's historical heart.

This year's festival is the first such festival to be held since the revitalization of Shinan district's historical city center, presenting the fruits of its protection and renewal efforts in a dynamic and multidimensional way.

The Shangjie Li Beer Festival is no ordinary festival - it is a significant initiative dedicated to fostering the deep integration of culture and tourism. [Photo/WeChat account: qdweishinan]

A standout performance at the festival is the immersive dance drama A Hundred Years of Zhongshan Road, which artfully depicts the district's history and utilizes the old streets and courtyards as a stage, offering audiences an engaging experience at locations including Taiping Road, Huangdao Road, and the Zhongshan Road City Memory Museum.

The festival features a rich array of activities across various blocks, with ongoing dance dramas and cultural exhibitions. [Photo/WeChat account: qdweishinan]

The fusion of the beer festival with the courtyard art season sees Shinan district leveraging the ambiance of Chinese and Western-style courtyards. Music, drama, and exhibitions are employed to blend history with contemporary interpretations, inviting visitors to explore Qingdao's historical buildings and courtyards, indulge in nostalgic flavors, and experience new trends.