Shinan district in Qingdao, East China's Shandong province, is leveraging the wedding industry to drive economic development.

Anna Villa in Shinan district, which has successfully developed its wedding industry, has become a national wedding industry landmark.

Anna Villa is located near popular landmarks in Shinan, making it an ideal place for wedding photography. The local government has also taken steps to improve wedding services in the area by providing clubs, tea houses, cultural creatives and wedding consultation services.

"In the future, we will not only host events but also partner with other industries to create diverse wedding experiences," said Li Xiaojie, the host of Anna Villa.

Newly married young couples pose for a group photo. [Photo provided to chinadaily.com.cn]

The district's cultural and tourism industry is being propelled by the "one-stop" wedding and travel service industrial chain. The industrial chain encompasses wedding planning, honeymoon tourism and wedding photography. Its development has contributed to the growth of the district's cultural and tourism sector.

Shinan district is capitalizing on its old city and integrating it with the wedding industry. This includes catering, accommodation, music and sightseeing. Additionally, a new travel route has been designed, featuring nine love declaration locations with unique exhibition pavilions, love-themed kiosks and mobile carts.

To boost the wedding industry, the district has been hosting the Qingdao Ocean Wedding Culture Week for several years. The event has boosted the industry through the implementation of creative marketing strategies and the convenient booking of on-site wedding services.