The second Shangjieli Beer Festival kicked off on July 15 at the Vows Square in Shinan district of Qingdao city, promising a fusion of tradition and innovation and is scheduled to run until August 6.

Performers from different countries dance together at the second Shangjieli Beer Festival. [Photo/WeChat account: qdweishinan]

The opening ceremony set the stage for a diverse and lively celebration, launching an interactive live show across six principal live-streaming rooms. These virtual spaces, dedicated to beauty, lifestyle, fashion, pets, beer, and food, displayed the multifaceted charm of Shinan, engaging audiences both on-site and online.

Throughout the festival, the old downtown area is set to be transformed into a grand canvas where parallel and perspective projections, combined with naked-eye 3D and 14k resolution projection technology, are expected to break through physical space constraints. The result is a mesmerizing visual experience that symbolizes the seamless fusion of modern technology with century-old architecture.

The event features a central venue and six interconnected sub-venues, creating a celebration that spans across various locations. The focal point is the Zhongshan Road, which serves as the anchor of the main venue. From there, the festivities extend to Vows Square, while the six sub-venues radiate outward. These sub-venues are situated in lively areas such as Taiping Road, Sifang Road, Taixingli, Sanjiangli, Silverfish Street, and the Badaguan-Taipingjiao architectural complex.

Vows Square, the festival's heart, embraces all age groups, presenting a stage that celebrates ethnic diversity and unity. A city cultural exchange session has been introduced for the first time, broadening the scope of the festival's cultural impact. The festival's program also features special performances by foreign bands, jazz ensembles, rock groups, and dance troupes, making for an eclectic and exhilarating line-up.

Performers dressed in traditional Chinese attire showcase the charm of Shinan. [Photo/WeChat account: qdweishinan]