Qingdao's Shinan district is experiencing a significant boom in its cultural tourism industry, with surging visitor numbers and revenues in the first quarter.

This growth is attributed to the area's diverse development of high-end businesses and attractions, such as premium department stores and international brand experience stores, all of which contribute to enhancing the region's reputation.

Shinan has focused on harnessing high-quality resources like sunny beaches for wedding tourism and fostering diverse consumption patterns. This diversification has unlocked consumption potential, drawing major commercial players such as Hisense Plaza, Haitian Mall, and the Mixc.

Flagship stores have been instrumental in attracting investment, offering consumers a broader range of choices and driving revenue growth.

Simultaneously, the district promotes its burgeoning wedding tourism industry by crafting a unique brand centered around romantic themes and improving related services.

Study tours have also been introduced, providing educational and consumption opportunities for both children and parents. Furthermore, Shinan has ventured into healthcare tourism to cater to the elderly, offering an immersive experience for visitors.

An aerial view of Shinan. [Photo/Guanhai News]