Boasting a superior business environment, rich cultural legacies and the untouched natural beauty, Shinan district in Qingdao, Shandong province is a place that combines history with modernity, and has high-end shopping malls, shops on ancient streets, cultural heritage items, handmade products, live broadcasts and fancy markets.

As a high-end commercial complex in China, Haitian Mall has a total floorage of 27,000 square meters, and is a landmark of Shinan. The building incorporates Qingdao's unique natural landscapes of the sea and sky into its fashionable and characteristic design concept. The mall has attracted 15 brands including Nio, Japan's Tsutaya bookstore and Michelin.

The Qingdao MIXC shopping mall, which is adjacent to the May Fourth Square and the Qingdao Olympic Sailing Center, has a mature business and commercial environment. It was rated as a national five-star shopping center in 2019 and it has introduced more than 70 international big names and nearly 500 retail brands.

Qingdao Hisense Plaza is one of the top shopping malls in China and has more than 800 renowned brands including LV, Hermès, Prada, Cartier and Gucci. 

In June 2021, CNSC Qingdao Duty Free Store settled in Fushan Bay, providing consumers with first-class services to help boost the high-quality economic development of the city. 

Shinan also spreads the charm of ancient aesthetics that can be found in the boutique stores in a quiet alley and bungalows. 

Walking along Silverfish Street, a century-old lane in downtown area, visitors can experience the fusion of tradition and fashion. Longjiang Road boasts elements of history, culture and fashion and features boutique coffee shops, bars, tea rooms, restaurants, youth hostels, handicraft workshops, bookstores and cultural and creative products.