During Spring Festival holiday, Shinan enjoyed a booming consumer market, and a great number of promotional events and performances took place.

Major business districts were filled with tourists during the period. Qingdao MixC attracted about 100,000 visitors each day, which helped the sales volume increase 100 percent. The influx of customers also helped Jinmao Harbor Shopping Center's sales volume climb by 10 percent year-on-year.

At Qingdao MixC, a performer dressed in traditional Chinese clothing dances for viewers. [Photo/WeChat account: qdweishinan]

The first edition of Shangjieli cultural festival opened on Jan 25 and attracted hundreds of visitors and it showcased a variety well-received performances.

From Jan 25 to Mar 31, a total of 1.5 million yuan ($220,000) in vouchers will be given out to Shinan residents, and thanks to the vouchers, the sales volume of shopping centers are expected to experience significant growth.

The catering industry in Shinan also saw an increase in customers. As various Qingdao specialties were offered during the festivities, local restaurants were stuffed with customers. In Chunhelou, a time-honored restaurant, the sales volume experienced a year-on-year increase of 70.8 percent during the holiday.