Shinan's Zhongshan Road is home to a large group of time-honored brands, including Hendry Glasses, Tianzhen Photograph and Hongrentang and the district is building a gathering area of these brands to give them renewed impetus for further development.

A city memory museum bringing hordes of time-honored brands together was opened on Zhongshan Road, which has attracted hundreds of residents to relish their memories.

"I lived in this neighborhood when I was a kid. Back then my family often bought medicine from Hongrentang and now I still buy medicine there because it is time-honored," said Jin Ying, a Shinan resident.

Currently, Shinan has 15 time-honored brands, of which 10 are local enterprises. As a part of revitalizing plan, Shinan is expected to create a characteristic block and hold a series of exhibitions on Zhongshan Road.

Shinan residents shop at an exhibition that magnifies a number of time-honored brands. [Photo/Video screenshot of Shinan News] 

"Clustering together, we can create a favorable atmosphere which helps bring more customers to Zhongshan Road to enjoy a great variety of products in one go," said Zhang Qingjun, a personnel of Tianzhen Photograph.

Focusing on developing the west side into a historical and cultural zone, and the east side a commercial area, Shinan has introduced a number of incentive policies to the development of Zhongshan Road. 

"As the influence of the gathering area grows, there will be more and more time-honored brands to relocate to this particular area," said Zhou Zhenyu, deputy director of the commerce bureau of Shinan district.