As a coastal district with abundant tourism and cultural resources, Shinan has much to offer, such as Zhongshan Road business area, Taipingjiao Beach Scenic Area, Olympic Sailing Center and the Museum of Rickshaw Boy.

The century-old historical and cultural heritage was successfully combined with the new era, to really lift the atmosphere of the precinct. Nowadays, Zhongshan Road business area has a rich blend of time-honored enterprises, cinemas, bookshops, museums and cafes. More and more people are now getting the feeling that the old town is coming alive.

In addition, Shinan also has launched a slew of love and marriage events to further promote local culture and tourism last year.

The 2021 Qingdao Love and Marriage Culture Week in early October, 2021 featured the theme "Fashionable Qingdao, Love by the Sea – I Wait for You at the Seaside". The aim was to create an irresistible brand to further stimulate the romance and marriage tourism market in Shinan.  Some 20 activities were staged – including the Marriage and Love Tourism Development Forum, a Chinese and Western wedding industry exhibition, a marriage and love bazar, as well as a love-themed play and a crosstalk performance.  

The integrated development of Shinan's culture and tourism has helped transform the old town experience into something far more upbeat and there is now a real buzz there.