Two models show off their traditional Chinese wedding costumes during the exhibition. [Photo/WeChat account: qdweishinan]

A curtain-raiser for 2021 Qingdao Love and Marriage Culture Week – which will open on Sept 30 in Qingdao city in East China's Shandong province – was held on Sept 27 in the Shinan district.

The sideline event was called the Qingdao Love and Marriage Culture Tourism Exhibition and Qingdao Ocean Marriage and Love Tourism 100 Years Development Seminar and Exchange Meeting, according to local media reports.

This year's love and marriage week aims to reinforce a romantic matrimonial brand, as well as introduce innovative developments to stimulate the romance and marriage tourism market, boosting it in Qingdao's Shinan district.  

"Tapping its unique marine tourism resources – Qingdao boasts green hills surrounded by harbors – means the time-honored city is filled with romantic experiences for tourists," said Wang Shujuan, an official from the Qingdao Culture and Tourism Bureau.

The curtain-raiser exhibition showcased local services for wedding photography, wedding ceremonies, one-stop bookings for wedding hotels and other categories – attracting the participation of nearly 100 of Qingdao's most popular marriage and love brands, with a wide range of activities and discounts.