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Dongying city's glorious flowers thrive in global markets

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chinadaily.com.cn| Updated: April 22, 2025

At the flower farm being operated by Shuangfu Flower Co Ltd located in Niuzhuang town – in Dongying city, in East China's Shandong province – nearly 100,000 moth orchids are neatly arranged, awaiting shipment to South Korea within five days.

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Workers carefully package the flowers, so they are ready for export. [Photo/Dazhong News]

This is not the company's first foray into international markets. As early as 2020, Shuangfu Flower began exporting orchids to Southeast Asia through its agents.

In recent years, the company has intensified its efforts to establish direct connections with overseas markets.

However, producing moth orchids that meet export standards is no simple task.

"There are precise requirements for exported plants. From plant height — measured to the millimeter — to the glossiness of the leaves, every detail must meet strict criteria," said Li Weiwei, sales manager of the company.

To support this level of precision, Niuzhuang town invested in the construction of a 50,000-square-meter high-standard greenhouse for the company.

Equipped with advanced technologies such as the internet of things and intelligent monitoring systems, the facility enables digitalized cultivation and management.

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The flowers are neatly stacked in rows at the flower farm. [Photo/Dazhong News]

This technological upgrade has not only stabilized the quality of the orchids, but also improved the pass rate by 15 percent.

At present, the company's moth orchids are primarily exported to countries including South Korea, Vietnam and Malaysia, with annual exports exceeding 400,000 plants.

In fact, export volumes are continuing to rise steadily.

From traditional farming to smart agriculture and from fragmented operations to coordinated industry clusters, a clear path is emerging — one that integrates technological innovation, brand enhancement and international certification in order to drive the modern development of agriculture.

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The moth orchids are now in full bloom at the flower farm. [Photo/Dazhong News]

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