Dongying has placed a strong emphasis on the protection and revitalization of its intangible cultural heritage items, breathing new life into these traditions while instilling a cultural pride in its locals.
The city's time-honored ICH items are not just relics of the past, but are actively woven into the fabric of everyday life. One notable example is Guo Changming, the fifth inheritor of the Qi writing brush. His has helped set up training centers, teaching over 8,000 students this ancient art so it continues to be practiced across generations.
Dongying also participates in cultural expos to promote its ICH items to a wider audience. This not only increases recognition but also boosts local income. For example, reed weaving products from Damatou town are sold in over 20 countries and regions, and provide more than 4,000 jobs and over 80 million yuan ($11.04 million) for the local economy.
Incorporating contemporary trends, Dongying artisans infuse modern designs with iconic elements of the city, such as the white reed banks of the Yellow River Delta, the red wetlands, and the Oriental white stork. This blend of tradition and innovation has made the city's cultural products more appealing to locals and visitors alike.
Dongying's dedication to preserving and promoting its ICH is reflected in its impressive portfolio of 226 recognized ICH items spanning all kinds of traditional arts and crafts. This commitment ensures that the cultural heritage of Dongying continues to flourish and resonate in the modern world.
