Xingren county, named "the hometown of coix seeds" by National Association of Grain Sector 2012, has become the biggest production base of coix seeds in China, even in Southeast Asia. 

It has formed an industry chain that has lifted 23,000 people out of poverty. There are 385 companies producing and processing coix seeds in Xingren, with an annual production value of more than two billion yuan ($316.4 million). 

Every year it produces around 200,000 tons of coix seeds, which is sold in the domestic market and exported to countries like Britain, South Korea, Japan, and Malaysia. Xingren county has gradually become the price-setter in coix seed market.

According to local statistics, by the end of 2017, Qianxinan prefecture had 620,000 mu (41,333.33 hectares) of quality fruits, 1.35 million mu of vegetables, 680,000 mu of coix seeds, and 1.85 million mu of high-grade tea and nuts. The output of aquatic products reached 60,000 metric tons and the output of meats reached 87,000 tons. 

Throughout Qianxinan, there have been 40 agricultural parks and 35 demonstration rural tourist spots built. It also has 352 leading enterprises above prefecture level. It has cultivated brands including "Puanhong" tea and "Xingren coix seed", increasing the income of around 300,000 low-income families.

These brands are successful examples of Qianxinan's strategy to revitalize rural economy. In 2017, Qianxinan prefecture actively promoted the integration of agricultural industry and e-commerce platform. It has enlivened the economy and increased people's income. What's more, it actively seeks adjustment of industrial structure and development of the breeding and processing industry for agricultural products in the light of local conditions.