EVE CINA models strut on the catwalk during the Mercedes Benz China International Fashion Week. [Photo/zgqxn.com]

Supported by the government of the Qianxinan Bouyei and Miao autonomous prefecture in Guizhou province, fascinating Bouyei clothing was presented to 600 guests for the recent Mercedes Benz China International Fashion Week in Beijing.

“There are more than 30 ethnic groups in the Qianxinan Bouyei and Miao autonomous prefecture. Bringing Bouyei’s hospitality, I hope to show you the culture and the scenery of the Qianxinan prefecture,” said Huang Man, prefecture governor.

The clothing on show was produced by EVE CINA, a brand built by the prefecture government, and EVE Group, leading brand of the Chinese fashion industry. A total of 42 suits themed on Bouyei culture, all handmade by embroiders from Ceheng county in the Qianxinan prefecture, were modeled for the audience.

“I frequently travel between cities and mountains to preserve minorities’ textile handicrafts in museums. Calling from door to door in mountainous villages, I recruit embroiders to build EVE CINA workshop,” said Xia Hua, president of Yiwen Group. 

To attract overseas artists, EVE CINA is working with the first China-Central and East European Country Arts Cooperation Forum. Visitors can go to the EVE CINA exhibition to admire Bouyei handicrafts.

EVE CINA is a successful attempt to expand ethnic culture, and has been praised by the Ministry of Culture, ambassadors and other influential elites.