The brand "Mobei Cashmere" from Dongfeiyan Cashmere Products Co in Ordos, Inner Mongolia autonomous region, will debut at Paris Fashion Week on Sept 26, Beijing time.

The 2024 Paris Fashion Week is held in Paris, France. [Photo/WeChat account of Nuan news]

A garment from Mobei Cashmere. [Photo/WeChat account of Nuan news]

Collection of new Chinese-style cashmere qipao with eco-friendly prints.

New Chinese-style cashmere qipao dresses with exquisite design. [Photo/WeChat account of Nuan news]

The qipao, a symbol of the Chinese aesthetic, is even more evocative when crafted from cashmere. This collection retains the classic silhouette and slits of the traditional design while integrating modern aesthetics, striking a harmonious balance between tradition and modernity.

Collection of new Chinese-style cashmere garments with eco-friendly prints.

Every flower and bird on these garments is an original eco-friendly print, using natural dyes and eco-friendly techniques. Each stroke embodies reverence and care for nature.

Collection of fashionable cashmere attire with eco-friendly prints.

The designer cleverly combines the luxurious texture of cashmere with the carefree spirit of street culture and eco-friendly prints to create distinctive yet practical cashmere garments.

The garments are revitalized by the unique eco-friendly prints, both in color coordination and exquisite pattern design, showcasing the young generation's positive embrace of environmental awareness and keen eye for fashion trends.

These runway pieces at the upcoming Paris Fashion Week are all created by designer Hao Guilan. While her name might be unfamiliar to some, her work, "Coiling Dragon in Rainbow Hues", was a standout during the 2024 CCTV Spring Festival Gala.

Hosts and audiences wear the scarf designed by Hao at the 2024 CCTV Spring Festival Gala. [Photo/WeChat account of Nuan news]

Hao explained that "Coiling Dragon in Rainbow Hues" symbolizes the agile, soaring dragon and the auspicious and magnificent rainbow. Crafted from fine-spun cashmere, the scarf features a vibrant Chinese red base color adorned with nine traditional characters for "dragon" in crimson, condensing the essence of ancient Chinese characters, dragon culture, and the dynamic flow of the Yellow River's twists and turns.

Hao will bring her stunning collection to Paris Fashion Week on Sept 26. [Photo/WeChat account of Nuan news]

Hao, apparel design director of Dongfeiyan Cashmere Products Co, expressed that by participating in this top-level international fashion event, she aimed to enhance the global status of Ordos' cashmere industry, gain international recognition, and integrate Ordos into the global cashmere industrial chain. This will enhance the international influence of Ordos' cashmere industry, promoting the transformation of "China's Cashmere Capital" into the "World's Cashmere Capital" and capturing a broader international market. 

Ordos cashmere not only warms the world but also awakens people's awareness of environmental conservation through scientific, artistic, philosophical, cultural, and ecological design concepts. She hoped to harness national and cultural confidence to lead global cashmere trends with Ordos' cashmere clothing industry.