Tourists swim in icy water in Hulunbuir, Inner Mongolia autonomous region, on Dec 31, 2018. [Photo/IC]

North China's Inner Mongolia autonomous region reported tourism revenues of 2.66 billion yuan ($388 million) for the three-day New Year's Day holiday, which lasted from Dec 30, 2018 to Jan 1, 2019.

The figure represents an increase of 19.43 percent compared to the previous year, according to statistics released by local authorities on Jan 2.

The autonomous region received 2.54 million visitors in total, a rise of 9.93 percent on the previous year. This year, the region's winter sports, hot springs, festivals and self-drive tours have proven particularly popular with travelers.