A live-action variety show featuring the landscape of Ordos, a city in North China's Inner Mongolia autonomous region, was streamed live over the Internet. Within less than three hours, over 73,500 people were watching the live stream, which received more than 116,000 "likes". 

The show focuses on the topic of "finding the most gorgeous ethnic Mongolian bride on a prairie wedding ceremony", being jointly produced by weather.com, weathertv.cn and NetEase, one of China's renowned news portals.

This is the first time for China's national weather media to have cooperated with local prefecture-level meteorology bureau. The hit show also demonstrated Ordos Meteorology Bureau's remarkable efforts to help publicize the 13th session of the Conference of the Parties (COP 13) to the United Nations Convention to Combat Desertification (UNCCD).

The live show was shot on the Subohan Prairie in the Inner Mongolia autonomous region, with two female anchors selected from the staff of local meteorology bureau and tourism bureau. Two experts in meteorology and tourism were also invited to join in the show in a bid to explain weather-related and tourism-related knowledge to the audience.

The live-streamed video dramatized how Mongolian costume culture and eating habits are closely related with the climate features in Ordos via interesting real-life experiences, namely, picking up dried cow dung, worshipping fire, following Mongolian etiquette, witnessing Ordos-style wedding ceremony and mashing yogurt. These life-experience events also highlighted the enormous achievements Ordos has made in recent years to fight desertification.

Upon being streamed, meteorological experts explained to the audience why Ordos registered 21℃ on average during summers. They also briefed about what the local meteorological agencies have being doing in regard to services for tourism and environmental meteorology.

The audience actively participated and interacted with the anchors and experts, posing quite a few interesting questions.