Chuanjiang town embraces technologies to boost home textile industry growth
Chuanjiang town in Tongzhou district, Nantong, Jiangsu province, has been vigorously developing new formats and models such as e-commerce live streaming and smart logistics to drive the development of the home textile industry.
As the largest domestic textile production, sales, and export base in the country with the highest market share, as well as the world's largest home textile production base, Chuanjiang has established industrial parks for live e-commerce, creative design, digital printing, and smart logistics.
With the continuous rise in popularity of live streaming sales in recent years, home textile enterprises in Chuanjiang have seized the opportunity. Companies like Golden Sun Group and Huidao Textile Co Ltd have set their sights on the digital economy sector, leading to the concentration of nearly 4,000 live e-commerce enterprises in Chuanjiang. This has helped ignite growth in home textile live streaming, enabling around 105 shops to leverage live streaming to boost sales and take the home textile industry to new heights.
Moreover, with artificial intelligence technology making significant advancements, more home textile enterprises are venturing into the "AI+home textile" arena. The emergence of "3D + AI" technology has enriched design applications, leading to a shorter product development cycle and increased creativity.
The continuous innovation and upgrade of creative designs are driving a burst of vitality in the home textile industry. With the support of AI technology, designers can now complete the entire design process for a new product, from sketches to visualizations, in just one hour, significantly reducing the time and cost of product development.
Currently, nine home textile enterprises in Chuanjiang have adopted "3D+AI" technology, introducing over 500 digital styles, which have received widespread acclaim from customers.
