The Nanhui Peach is a rare peach with thin skin and thick flesh. It tastes juicy and sweet. The Nanhui Peach has been under GI protection since 2005 and in 2010, the Nanhui Peach GI trademark was approved.

A geographical indication, or GI, is an identifying label used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. GIs generally protect agricultural products, foodstuffs, wines and spirits, handicrafts and industrial products.

Over the years, Shanghai's Pudong New Area has been improving its planting, picking, packaging and other technical standards and has moved to boost its brand influence and product quality.

In 2020, the output value of Nanhui Peach products exceeded 370 million yuan and it also made the list of China's most valuable brands that year, with an estimated brand value of 1.25 billion yuan. 

In 2021, the China National Intellectual Property Administration gave its approval for Pudong New Area to establish a national demonstration area for the protection of the Nanhui Peach.