With its rapid development of tourism and improvement of urban services, the Lin-gang Special Area – located on the coast of the East China Sea – has become a popular travel destination in the city of Shanghai.

No surprise then, that the main urban area and attractions in Lin-gang proved to be a magnet for tourists during the recent seven-day Spring Festival holiday, receiving some 680,116 visits from Jan 31 to Feb 6. That marked a year-on-year increase of 74.12 percent, according to the latest statistics.

The number of tourists visiting Lin-gang's attractions was 146,741, up 6.45 percent compared with the same period last year.

The number of visitors to key cultural places was nearly 8,000. A total of 842 films were shown in its cinemas, with 33,127 viewers and a total ticket revenue of over 2 million yuan ($314,396).

Shopping malls in Lin-gang are also flourishing. Statistics showed that during the Spring Festival holiday, seven commercial complexes in Lin-gang brought in total revenue of 45.87 million yuan and handled 514,500 people.

Bright and breezy Spring Festival celebrations in the Shanghai Haichang Ocean Park attract hordes of visitors during the seven-day holiday, from Jan 31 to Feb 6. [Photo/WeChat account: shlgguanweihui]

Pretty in pink: A girl poses for a photo at the Land of Wonder, during the Spring Festival. [Photo/WeChat account: shlgguanweihui]

A woman teaches her son how to write Spring Festival couplets in the Lin-gang Special Area. [Photo/WeChat account: shlgguanweihui]