Yangshe Old Street is illuminated with lanterns. [Photo/WeChat account: zhangjiagangfabu365]
The Zhangjiagang Lantern Festival celebration kicked off at Yangshe Old Street on the evening of March 3, integrating cultural promotion, experiences of intangible cultural heritage, folk interactions and consumer engagement.
Illuminated with lanterns, Yangshe Old Street hosted a series of activities, including the distribution of dumplings, a hanfu parade, shadow puppet performances, and charity sales, offering residents an immersive experience of traditional festive atmosphere.
A hanfu parade held at Yangshe Old Street. [Photo/WeChat account: zhangjiagangfabu365]
Popular shopping centers such as Yangshe Old Street and Wanda Plaza also announced their annual consumer activities and made commitments to civility and integrity. The city's art museum unveiled a collaborative project with Yangshe Old Street, aiming to create an urban art hotspot characterized by innovative art installations and aesthetically pleasing light displays.