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Xinghua export-oriented firm develops great outdoor products

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etaizhou.gov.cn|Updated: August 22, 2024

Manufacturer Jiangsu Xingyu Outdoor Leisure Products, located in the Xinghua Economic Development Zone in Xinghua city, East China's Jiangsu province, has quickly become a star enterprise in the outdoor product industry in the city, with its efficient production lines and innovative product designs.

Founded in 2013, the company was recognized as an excellent import and export enterprise of Xinghua last year.

"As of the end of July, our company has achieved a production value of over 40 million yuan ($5.61 million) and will strive to achieve a production value of 70 million yuan for the whole year," said Qian Kai, general manager of the company.

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A bird's-eye of the plant run by Jiangsu Xingyu Outdoor Leisure Products. [Photo/WeChat account: xinghuafabu]

At the start, the company only produced single products such as air pumps, making it unable to open up the market.

Through continued research and exploration, Qian found that people's pursuit of a healthy lifestyle was increasing, especially in Europe and America.

This hastened the company's switch to introduce advanced technologies and intelligent equipment, produce more types of sports products, as well as actively explore foreign markets.

Qian added that Chinese folks were now becoming more and more aware of their health and outdoor leisure products had a broad market appeal.

To meet the needs of its production development and product transformation, the company is launching its Phase II project – jointly investing in electric fences and other projects with Spanish clients.

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