Spring is the most beautiful season in Taizhou city, East China's Jiangsu province and the city has rolled out nearly 40 key cultural and tourism activities to spur tourism spending.
One featured program is the 2025 Xinghua Qianduo Cole Flower Cultural and Tourism Consumption Promotion Season, set to run from mid to late March.
As a big part of it, the vividly colored cole flower field there is set to showcase its alluring charms from a multitude of different angles.
Elsewhere, the much-anticipated Qintong Boat Festival will start in early April in Qinhu Lake National Wetland Park, staging a series of thrilling boat racing activities.
In May and June, gorgeous lavender flowers are set to bloom in the vanilla bay lavender scenic spot in Taizhou city. [Photo/WeChat account: tzfabu]
In May and June, tourists will be intoxicated with the charms of the blooming lavender in the city's vanilla bay lavender scenic spot, with large fields of lavender flowers presenting a dreamy purple color.
During springtime, tourists can also experience sports events in the city to get their pulses racing. The Shuanghe scenic area in Jiangyan district, for example, will hold a dragon boat race to showcase the folk culture of Dragon Boat Festival.
