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Characteristic tourism offerings highlight international charm of Taicang HIDZ

chinadaily.com.cn | Updated: November 26, 2024

Taicang High-Tech Industrial Development Zone, the main hub for Sino-German cooperation in Taicang, Suzhou, Jiangsu province, offers a variety of unique international cultural and tourism experiences.

Tourism

As winter approaches, Taicang's Alps Snow Live, Suzhou's first snow-themed attraction and one of the largest indoor ski resorts in East China, has become a major draw for visitors, boosting the snow economy.

Since its opening in November last year, Alps Snow Live has welcomed over 320,000 visitors. This year, its revenue is expected to exceed 200 million yuan ($27.58 million), putting it among the top two indoor ski resorts in China. The resort boasts a visitor return rate of 37 percent.

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Alps Snow Live. [Photo/WeChat account: tcfbgw]

Looking ahead, Alps Snow Live plans to expand with a second phase, aiming to become one of the largest one-stop snow-themed tourism and vacation destinations in China. This expansion will feature the longest indoor ski track and the most comprehensive array of entertainment facilities in the world, setting several world records for snow resorts.

Culinary Delights

Taicang HIDZ is home to authentic German bakeries, German beer halls, and German restaurants, as well as Michelin-starred French restaurants, offering a diverse range of culinary experiences.

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A German restaurant in Taicang HIDZ. [Photo/WeChat account: gh_5d51cb296177]

Accommodation

The zone is home to China's first TUI BLUE hotel, which blends German-style architecture with Jiangnan culture, combining historical charm with modern elegance. Other hotel brands in the area include Pullman, Rosedale, JI Hotel, and Atour, with a Marriott hotel currently under construction.

Shopping

Thanks to the zone's strong industrial base, industrial tourism has become a highlight. Factory outlets from brands like Nike and Sundiro Honda offer a wide range of shopping options for residents and visitors. Additionally, many international brand factories and outlets are under development.

Entertainment

Bandai Namco's VS CHALLENGE project, the first of its kind in China, will open soon on the Rothenburg Waterfront Street. This project combines entertainment with sports, creating an indoor amusement park that merges virtual and real experiences.

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Bandai Namco's VS CHALLENGE project will open its first store on Rothenburg Waterfront Street in Taicang HIDZ. [Photo/WeChat account: gh_5d51cb296177]