A street concert is held in Baotou in the spring of 2024. [Photo/Baotou news network]

In the first half of this year, Baotou held over 300 consumer promotion activities, generating 3 billion yuan ($423.48 million) in total retail sales of consumer goods.

In Baotou, new consumption scenarios are constantly emerging, with different styles and commercial areas offering consumers a variety of experiences.

According to the Baotou housing and urban-rural development bureau, a total of 1,215 newly built homes had been sold between July 26, when the city's fourth online real estate fair was launched, and Aug 21.

Since the car trade-in program started in late April 2024, Baotou has increased its scrapping subsidy standards. For eligible cars, the subsidy for purchasing new energy vehicles has been raised from 10,000 to 20,000 yuan, and for fuel-powered vehicles, from 7,000 yuan to 15,000 yuan. As a result, consumers have benefited more from these incentives.

Summer is the peak season for performances, with street concerts, stand-up comedy, music performances, dance dramas, and crosstalk shows sparking a wave of consumption.

According to An Jinming, deputy general Manager of Baotou Culture and Tourism Development Group Performing Arts Co, in the first half of 2024, the Baotou Theatre staged a total of 111 performances attended by more than 52,000 people, with an average attendance rate of 65 percent.