A special event dubbed the "Baotou Farm Products and Artwork Entering the market in Yangtze River Delta Business Circle" – sponsored by the Baotou bureau of commerce and hosted by Nanjing-based leading internet enterprise Hitone Datatech – took place in Nanjing, the capital city of East China's Jiangsu province, on Dec 22.

The event featured cultural performances, tastings of Baotou products, and live streaming by internet influencers, creating a vibrant atmosphere.

Leveraging Hitone Datatech's e-commerce system, an online mini-program mall was established for Baotou products, driving product sales. Offline activities included a roaming exhibition and sales event, and an internal purchase event for well-known companies.

Dozens of internet influencers were invited to participate in the event, recommending Baotou's distinctive products to consumers through live streaming platforms. It is reported that the exposure of the event on Douyin reached 4 million views.

The event covered 27 cities in the Yangtze River Delta, with over 30 offline activities including internal purchases for enterprises and roaming exhibitions. The sales of featured products exceeded 20 million yuan ($2.8 million).