A ceremony marking the establishment of Inner Mongolia new media research center and the Mongolian language new media union is held at Inner Mongolia Normal University (IMNU) in Hohhot, capital of Inner Mongolia autonomous region, on Dec 5. [Photo/imnu.edu.cn]

Inner Mongolia new media research center and the Mongolian language new media union were set up at Inner Mongolia Normal University (IMNU) in Hohhot, capital of Inner Mongolia autonomous region, on Dec 5.

The establishment of the new media research center aims to build links between media organizations and the academic community, taking advantage of a partnership with IMNU's School of Journalism and Communication. It also aims to provide intellectual support for the healthy, sustainable and prosperous development of Inner Mongolia's new media industry.

The Mongolian language new media union, which is comprised of over 40 Mongolian language media organizations and bloggers, was launched by IMNU's School of Journalism and Communication. It is expected to improve the range of Mongolian language new media and better serve the region's  social and economic development.

Huang Yali, Party chief of IMNU said that the School of Journalism and Communication has achieved leapfrog development during the past years, laying a solid foundation for the development of the new media union. 

Zhang Baicheng, the head of Inner Mongolia's Cyberspace Administration, said that with the help of IMNU and various media organizations, Inner Mongolia will conduct research into new media, and strive to create popular new media products.

According to Huang, IMNU will offer support in human resources and policies to build the Inner Mongolia new media research center and the Mongolian language new media union into leading organizations with distinctive local characteristics in Inner Mongolia. 

Officials participating in the ceremony celebrates the newly establishment instutions at IMNU, Dec 5. [Photo/imnu.edu.cn]