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Yili Grassland Dairy Culture Museum gets major recognition

2024-05-21 (chinadaily.com.cn)

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An external view of the Yili Grassland Dairy Culture Museum. [Photo provided to chinadaily.com.cn]

The Yili Grassland Dairy Culture Museum has been elevated to National Level Museum status by the China Museum Association, becoming the sole industry-specific museum in North China's Inner Mongolia autonomous region to receive the prestigious honor.

As China's only museum dedicated to tracing dairy culture's evolution, the museum is said to uniquely showcase the northern grassland milk culture's historical narrative alongside modern dairy manufacturing processes.

Moreover, it is also said to serve as a vital educational platform, offering insights into the history of China's northern nomadic ethnic groups, grassland milk culture and the dairy industry's development.

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Production continues at a milk production plant run by the Yili Group. [Photo provided to chinadaily.com.cn]

With a collection of 4,125 artifacts – including items from the grassland milk culture and early dairy production equipment – the museum seeks to immerse visitors through exhibitions, lectures and interactive activities, fostering conservation and ecological awareness.

The Yili Grassland Dairy Culture Museum is part of Yili Group's industrial tourism endeavors.

Known far and wide, Yili has offered enlightening experiences since 2005, showcasing the production processes behind its healthy products.

Visitors can explore centuries-old milk culture, engage in interactive experiences at the Chilechuan Ecological Smart Pasture and gain insights into production processes.

Yili's tourism offerings include government visits, business exchanges, study tours and leisure tours, welcoming nearly 300 million visitors nationwide.

With the upgrade to Yili's Smart Experience Center, the company is widely said to be leading the way in providing personalized, tech-driven tours, contributing significantly to high-quality industrial tourism in the nation.

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An intelligent production line run by the Yili Group swings into gear. [Photo provided to chinadaily.com.cn]