Gongzhufu Park in Hohhot is adorned with peach blossoms. [Photo/Hohhot news network]

During the three-day Qingming Festival holiday (April 4 to 6), Hohhot, capital city of North China's Inner Mongolia autonomous region, welcomed over 1.31 million tourists, marking a 2.85-fold increase compared to 2023 statistics.

The total domestic tourism revenue over this period reached 940 million yuan ($129.95 million), representing a 4.08-fold increase over 2023.

The inaugural Kite Art Festival in Hohhot attracted over 60,000 visitors during the Qingming holiday. Collaborating with the Inner Mongolia Museum, the park organized the "Painting Kites Together" spring heritage experience activity. This event not only promoted arts and culture, but also created happy memories for participating families.

The surge in tourism numbers reflects the city's growing appeal as a holiday destination, offering a blend of cultural experiences and recreational activities. Visitors flocked to explore its historical sites, enjoy traditional festivities, and participate in hands-on heritage programs.

Local authorities emphasized safety measures and crowd management to ensure a smooth and enjoyable experience for tourists. The success of the kite art festival and heritage activities highlighted the city's efforts to promote tourism diversification and preserve cultural heritage. This will contribute significantly to growth of the local economy and tourism industry.