Dairy giant Yili continues to lead the way in brand value
Representatives from Yili Group participate in a themed forum at China Brand Day, sharing their experience of taking the Chinese brand overseas, on May 10. [Photo provided to en.hhhtnews.com]
Chinese dairy giant Inner Mongolia Yili Industrial Group Co ranked first in the "2023 Top 500 Chinese Brand Value" list, and continued to top the list of Chinese brands most favored by consumers, as announced at the 2023 China Brand Day in Shanghai on May 10.
Over the years, Yili has established a quality management system and three-level food safety risk monitoring and control system to ensure high product quality, garnering many international authoritative brand awards along the way.
Yili's brand value continues to rank first in the global dairy industry. [Photo provided to en.hhhtnews.com]
On Kantar BrandZ's "2022 Most Valuable Global Brands List", Yili's brand value ranked first in the global dairy industry; on Brand Finance's "Top 10 Most Valuable Dairy Brands in the World in 2022", Yili remains the most valuable dairy brand in the world.
Yili now boasts 15 global R&D and innovation centers around the globe. [Photo provided to en.hhhtnews.com]
While adhering to quality, Yili also spares no effort in product innovation. It has developed a global innovation network covering Asia, Europe, Oceania and the Americas. Through its 15 innovation centers around the world, Yili has carried out innovation cooperation throughout the industrial chain in important fields such as nutrition and health, product research and development, food safety, and breast milk research.
At present, Yili has 75 production bases around the world and more than 2,000 global partners. Its liquid milk, milk powder, yogurt, cheese, cold drinks and other products are sold in more than 60 countries and regions.