Yili Group ranks first in the BrandZ Top 100 Most Valuable Chinese Brands list. [Photo provided to chinadaily.com.cn]

Inner Mongolia Yili Industrial Group Co Ltd (Yili Group) ranked first in the BrandZ Top 100 Most Valuable Chinese Brands list released on Oct 18 – the ninth consecutive year that the company has topped the list.

The BrandZ Top 100 Most Valuable Chinese Brands list is jointly released by WPP, the world's largest communication service group, and its research agency Kantar Millward Brown.

The list combines the "financial value" created by the brand with the "brand contribution" obtained from consumer surveys to determine the "brand value". It is currently the most authoritative and comprehensive ranking of Chinese brands that is internationally recognized.

Yili reported a total operating income of 56.5 billion yuan ($8.84 billion) in the first half of 2021. After deducting non-recurring gains and losses during this period, its net profits were 5.3 billion yuan. [Photo provided to chinadaily.com.cn]

Yili has ranked first among the brands most chosen by consumers in the Chinese market for six consecutive years, and has a consumer reach of nearly 1.3 billion.

Yili effectively combines the needs of consumers with its product research and development in order to continuously create new product categories. It currently has the "Yili" parent brand and more than 20 sub-brands.

Yili continues to provide consumers with high-quality nutrition. [Photo provided to chinadaily.com.cn]