Yili announces tie-up with China Basketball Association
Yili Industrial Group -- the leading dairy company based in Hohhot, capital city of Inner Mongolia autonomous region -- announced an official partnership with the China Basketball Association, at the opening ceremony of the 2019-20 CBA League in Dongguan in Guangdong province on Nov 1.
The CBA League is widely regarded as a top men's basketball league in China and a preeminent professional basketball league in Asia.
Yao Ming, one of the most renowned former basketball players and also chairman of the CBA, addressed the ceremony. He welcomed Yili’s partnership with the league and thanked the company for its recognition and support.
As a market-leading dairy company, Yili has always stuck to its theme of “let the world share a healthy life” and made great efforts in promoting the development of public health, said Zhang Jianqiu, executive president of the Yili Group.
Zhang said his company would work closely with the CBA to contribute to China's professional basketball games and youth basketball games and create a healthier future for young athletes.
Since the 2008 Beijing Olympic Games, the company has joined hands with various major sports games staged in the country.
It was honored as one of the hosts of the 2022 Beijing Olympic and Paralympic Winter Games in August this year, becoming the only dairy brand to work with the China Olympic Committee.
Yili was also the first Chinese food company to be involved with the 7th CISM Military World Games staged last month in Wuhan -- the highest-level sports game in the world for soldiers to compete with each other on equal terms.
Zhang Jianqiu (right), executive president of Yili Group, and Yao Ming (left), chairman of the China Basketball Association, announce the company’s official partnership with the CBA on Nov 1. [Photo provided to chinadaily.com.cn]
Yili is honored as one of the hosts of the 2022 Beijing Olympic and Paralympic Winter Games in August 2019, becoming the only dairy brand to work with the China Olympic Committee. [Photo provided to chinadaily.com.cn]