Yili to lead China’s path to fitness
The 2019 China International Health Industry Summit began on Aug 7 in Beijing, one day before the 11th National Fitness Day.
The event was jointly organized by the People’s Daily and Yili Industrial Group Co Ltd to discuss some of the major challenges in building a healthy China.
Nearly 300 officials, experts, and businesspeople from across the country gathered for the event, and much attention was given to the Olympic Winter Games to be held in Beijing from Feb 4 to 20, 2022.
Pan Gang, CEO of Yili Group, delivered a speech on the prospects of China’s health industry and the company’s plans to build a global health ecological circle in the near future.
Han Zirong, special vice-chairwoman of the Beijing Organizing Committee for the 2022 Olympic and Paralymic Winter Games, acknowledged the important role of the summit in promoting the spirit of the Olympic Games, as well as healthy lifestyles.
Meng Suhe, director of the Chinese Institute of Food Science and Technology, praised efforts by Yili Group to develop advanced technology and products. “Yili’s business power lies not only in its production capabilities, but also in its research and development capabilities. It is fully prepared to lead the country’s health industry,” said Meng.
Yili was honored as one of the hosts of the 2022 Beijing Olympic and Paralymic Winter Games during the summit, becoming the only dairy brand to work with the China Olympic Committee. It is also the first Chinese food company to be involved with the 7th Military World Games, which will be held in Wuhan in October.
In 2009, the Chinese government designated August 8 as National Fitness Day to mark the success of the Beijing Olympic Games and to encourage more citizens to participate in sports.
Ma Xuejun, member of the Standing Committee of the Hohhot Municipal Party Committee, says that due to the rapid growth of consumption and people’s rising awareness of health and fitness, China’s health industry is bound to develop into a major industry within the next few years. [Photo provided to chinadaily.com.cn]