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Yili puts digital technology at center of operations

2018-07-17

Chinese dairy giant Yili Group has launched "global industrial chains", a visualized solution for the firm's production processes, realizing the company's intelligent upgrading.

The solution was developed through a partnership with Chinese internet giant Baidu, thanks to an agreement signed in 2015.

Using the latest digital technologies, including virtual reality and 3D modeling, Yili can present information to consumers in a way that is both informative and engaging.

For example, drone technology can help provide an aerial view of the production processes in Yili's factories, allowing consumers to see how the company maintains its high standards.

In addition, augmented reality (AR) technology can enable consumers to take a virtual tour of Yili's factories, guided by a Baidu robot, simply by scanning a QR code.

With the continuing development of internet of things (IoT) technology, Yili is expected to create further high-tech solutions to help it connect with its customers.